Job Description

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

This position is able to work remotely within the United States

Position Summary:

BBU is on a marketing transformation journey, and we are seeking a Content Strategy Manager who wants to help us build. This role is part of BBUs Media, Analytics and Content (MAC) team, which is part of the Marketing Center of Excellence. The Content Strategy Manager is a critical role inside BBU and collaborates with brand teams and external partners on the development of highly effective brand building content. We have several growing brands, and our portfolio already includes a slate of trusted and iconic brands Thomas, Sara Lee, Entenmanns and Bimbo/Marinela.

The Content Strategy Manager will bring deep expertise and an impressive track record building brands through great content. Someone who knows the consumer wont tell us what they want and figures out how to find the insight anyway. Someone who then combines the brand voice and the voice of the consumer into inspiring and clear briefs that provide specificity yet creative freedom for content creation resources. This team player would also be skilled at building strong relationships and leading through influence. They would be responsible for collaborating on the development of content for both our agile marketing practice and general advertising campaigns.

Key Job Responsibilities:

Being the trusted thought leader to our brand teams and agencies on what truly distinguishes content from highly effective, useful creative content for our brands

Contributing as a peer with the others to influence best-in-class marketing communications and new methods to deliver that outcome through an agile test & learn program

Building the BBU playbook for consistently developing effective creative content, both in test mode and when scaling

Selecting and managing the right technologies, tools and resources to support great content and execution including how to deliver the right assets to enable machines to dynamically optimize creative and the BBU brands to create best-in-class digital experiences across the consumer journey

Oversee influencer marketing campaigns for BBU brands

Coordinate with Marketing, PR and Customer Relations teams

Stay abreast of cultural hot topics and digital marketing trends in order to connect with relevant audiences

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