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Associate Brand Manager

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 01/31/2023

Job Descriptiontop

Job Description

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.


Job Overview / Summary

Entenmanns is seeking a CPG Associate with experience in working on brands and within brand teams. This person should demonstrate a passion for the business, a willingness to support key brand growth, and an eagerness to learn and grow while uncovering consumer insights and key analytics.

This person will join a dynamic and energetic marketing team developing strategies to drive sales and market share of the Entenmanns business in all Business Units, Accounts, and Consumer Channels through strong program development and execution.

The Associate will be responsible for supporting the Senior Brand Manager in a variety of business initiatives while owning key work streams in support of the brand. These can include insights, analytics, budgeting, point of sale material and display management.

This person will have the opportunity to work and collaborate cross functionally with Packaging, Finance, Manufacturing, research and development, Innovation, Customers/Sales, Revenue Growth Management, World-Class Branding Center, and the brands key Marketing and Social agencies.

Key Job Responsibilities

  • Support the Senior Brand Manager across daily brand activities.
  • Collaborate with brand team to develop business building marketing activities such as, but not limited to, advertising and promotions.
  • Lead cross functional calls and keep teams organized and accountable against key initiatives. Issue notes and next steps.
  • Support team in Annual Planning process and Inter Agency Teams.
  • Support sales presentations, sell sheets, Point-of-Sale displays and field communication development.
  • Margin Minder and IRI analysis and insights.
  • Oversight of premiums inventory and management of internal/external requests.
  • Work closely with external agencies (social media, public relations, website, creative) on key projects and timelines.
  • Work closely with Sales and Customer teams on sales opportunities and initiatives.
  • Weekly social media, advertising, consumer response and website review of competitors.
  • Support new product development systems and processes (PACT, regulatory, packaging, Salsify)
  • Management of invoice processing and budget alignment with Finance.
  • Willingness to travel, approx. 25% including monthly visits to Islandia, NY, Horsham, and sales market tours.

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Job Detailstop

Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 3 yrs

Location Maptop

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Job Code req32201

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