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Manager Marketing & Media Analytics

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 05/23/2023

Job Descriptiontop

Job Description

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.


Position Summary:

BBU is on a marketing transformation journey, and we are seeking a Marketing and Media Analytics Manager who wants to help us build. This role is part of BBUs new Media, Analytics and Content (MAC) team, which is part of the Marketing Center of Excellence. The ideal candidate will have a resilient entrepreneurial mind-set that enjoys celebrating wins and learning from failures. We have several growing brands, and our portfolio already includes a slate of trusted and iconic brands Thomas, Sara Lee, Entenmanns and Bimbo/Marinela.

The Marketing and Media Analytics Manager will have a strong understanding of A/B testing, Marketing Mix Modeling, and a passion for Digital Marketing. We are looking for a team player that will collaborate with Media Managers, Content Strategy Managers and Brand Management on a day-to-day basis in our agile marketing practice. This role will also be the primary conduit between brands and the provider of our Marketing Mix Modeling and analytics, helping brand teams interpret and act on results.

The Marketing and Media Analytics Manager will be responsible for maintaining, executing, and enhancing our media measurement system. This will include the management of multiple data sources, including retail sales data sets and media performance data sets from digital / social / programmatic platforms. This role will be responsible for all analytical inputs in test / experimentation design, identifying and executing test measurement methodologies, and analysis of testing results.

This role is remote.

Key Job Responsibilities:

  • Analyzes media / marketing performance across key levers (channel, tactic, audience, geography, etc.) to inform testing backlog and form recommendations about opportunities to improve marketing and media performance
  • Leads analytical elements of marketing test design, including defining test methodology and KPIs
  • Selects appropriate test and control groups (e.g. test / control markets for matched market methodology)
  • Executes marketing test / experimentation measurement and analysis
  • Translates and interprets marketing testing data to insights and business outcomes, and sizes impact of test results when applied at scale
  • Creates, manages and distributes testing dashboards / visualizations to cross-functional and leadership teams
  • Contributes to the advancement and evolution of testing capabilities, including methodologies, dashboards, and data tools
  • Collaborates with agency and third-party partners to internalize marketing performance data
  • Supports the acceleration and advancement of BBUs marketing data ecosystem
  • Interfaces with providers of marketing mix modeling and analyses and translates to ensure consistent use of marketing mix analysis across brands

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Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 5 yrs

Location Maptop

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Job Code req30266

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