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Market Sales Leader

Bimbo Bakeries USA | McDonough GA 30253 USA | Full Time | Posted: 05/11/2021

Job Descriptiontop

Job Description

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The New Customer Development Leader will be responsible for generating profitable new DSD business by leading a team of fully trained Sales Prospectors that will focus on new customer acquisition, as well as, the retention and growth of those customers during their first 8 weeks of service by ensuring excellent in-store execution and customer service.    The New Customer Development Leader will spend a minimum of 5 days per week managing the entire solicitation process within assigned area, will have an active market presence, measure execution and service levels.  

Key Job Responsibilities:

  •  Model exemplary BBU leadership characteristics and values.
  •  Responsible for the overall development and execution of the 70% DSD saturation strategy in the convenience and independent channels through the established solicitation process and other related activities (research, identification, qualification and marketing).
  • Drive profitable revenue to achieve BBU s targeted growth.
  • Ensure the Soliciting team maintains a professional, solution-oriented, insight-driven approach to each business call/interaction.
  • Actively cultivate a network of potential and existing clients, executing innovative and effective go-to-market strategies to win new business.
  • Seek out and build relationships with franchise owners associations and regional chains for new business opportunities
  • Motivate and empower the team of Prospectors to achieve  high volume of sales related activity, in the development and presentation of compelling sell stories.
  •  Effectively sell against competitors and position BBU as the market leader.
  • Execute and close sales calls, focused on value-added selling activities in specified accounts.
  • Activate new customers expeditiously by following the established process,
  • Communicate account and market knowledge to Sales Center, to include information on new customers, product orders and service start dates.
  • Ensure fixtures, POS and product is being ordered and deliveries are being scheduled and timely executed
  • Align the execution with the BBU Look of Success in drug, dollar, and C-stores, sells and implements campaigns, and sells promotional programming and incremental displays.
  • Ensures the execution of world class merchandising standards in the account.
  • Assures account and customer standards are met, including assuring proper POS is executed and proper maintenance of company assets.
  • Creates business partnership with customer by reviewing business results with customers and resolving customer inquiries and issues during first 8 weeks of store activation.
  •  Tracks their team s daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
  • Achieve the field safety goals; deliver on safety awareness programs accordingly to eliminate unsafe acts, eliminate workplace injuries, and lead local organization to achieve the goal of zero injuries.
  • Foster an atmosphere of continuous improvement to include the development of self, others, and work processes.

Success will be measured by:

  •  Deliver on key performance indicators for revenue, volume, controllable expenses (freshness and inventory) and 70% POS penetration in order to achieve the key objectives for assigned sales area.
  •  Ensuring new customer retention 60 days post account activation.
  • Successfully contributing to a robust pipeline of new business that provides the road map for sustainable and profitable growth
  • Identify opportunities for increased effectiveness and cost savings while maintaining defined levels of service.
  • Research and compile operational data, forecast and analyze trends and track and improve performance.
  •  Provide current and timely reporting.
  • Consult with Company to create solutions for technical and operational challenges; Develop recommendations and conclusions from information gathered, and present findings to Company.
  •  Identify opportunities to adjust and/or expand support and services.
  • Assist with research, presentation writing and new business development.

Job Detailstop

Location McDonough, GA, 30253, United States
Categories Sales/Retail/Business Development
Experience Years 3 yrs

Location Maptop

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Job Code req20949

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