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Digital Marketing Manager

Cox Automotive | Atlanta GA 39901 USA | Part Time | Posted: 05/11/2021

Job Descriptiontop

Primary Location: 3003 Summit Blvd, Atlanta, GA, USA

Division: Cox Automotive

Job Level: Individual Contributor

Travel: Yes, 5 % of the Time

Schedule: Full-time

Shift: Day Job

Requisition Number: 211993

Cox Automotive is currently looking for a Digital Marketing Manager to join our Enterprise Marketing team in Atlanta, Georgia. For candidates outside of the Atlanta area, we will consider a remote employee. You need to reside in the Eastern Time Zone or Central Time Zone.

Your Role:

As we strive to create truly remarkable B2B marketing programs for an automotive industry undergoing accelerated and unprecedented levels of change, we are increasing our resources devoted to executing world-class digital marketing programs. The Digital Marketing Manager will play a vital role in empowering Cox Automotive and our family of brands to thrive in the years to come.

The Digital Marketing Manager will be a tech-savvy and data-driven Marketer, helping Cox Automotive expand its reach and engagement with our core target audiences and enabling the continued transformation of our ecosystem of B2B websites into effective inbound marketing vehicles and lead generation engines for our family of brands.

Within the Cox Automotive Enterprise Marketing team, the Digital Marketing Manager will serve as the primary interface with the brand, technology, social and content teams to drive digital strategy, execution and measurement on the Cox Automotive website (https://www.coxautoinc.com) and across our network of B2B brand marketing websites.

Responsibilities:

  • Create breakthrough digital marketing ideas and website experiences that make Cox Automotive and our family of brands stand out from our competitors in a rapidly changing digital world.
  • Continually vet the latest digital tools and technologies, analyzing their applicability to Cox Automotive and our family of brands website experiences and digital marketing programs.
  • Act as the SME with insight into the digital behaviors of our core client target audiences.
  • Develop recommendations to optimize information architecture and user experience across Cox Automotives ecosystem of B2B marketing websites.
  • Define and develop an enterprise-level SEO strategy, working with technology, product marketing, content teams and external agencies to drive execution and to monitor our SEO visibility in key product categories vis-à-vis competitors.
  • Develop new website tools and platforms that spur cross-brand recommendations based on our clients challenges and a strong understanding of Cox Automotive solutions that pair well together.
  • Assist with the development of key performance indicators (KPIs) for Cox Automotives digital marketing initiatives and website platforms.
  • Assess performance of websites and digital marketing campaigns against KPIs (on a daily, weekly, monthly and quarterly basis), providing reporting that focuses on learnings and incorporates those learnings into future work, while driving a measurement mindset across the team.
  • Ensure integrity of B2B marketing automation integrations on CoxAutoInc.com to help Cox Automotive marketers create more leads, generate a stronger pipeline and empower sales to close more deals.
  • Plan and perform A/B testing to define and execute enhancements to improve website experience, conversion rates, programs/campaign ROI, and sales growth.
  • Collaborate with other internal stakeholders to develop seamless, cross-channel digital marketing strategies, including website development, SEM, SEO, paid social, email marketing, content marketing, display advertising and video - generating learnings across the enterprise to improve inbound and outbound campaign effectiveness.
  • Own relationship with various stakeholder and forge strong communication and service level agreement (SLA) between marketing and stakeholders
  • Lead cross-functional teams (both internally and externally with agency partners), providing clear direction from strategy to execution of website development projects and digital marketing campaigns.

Qualifications:

  • Bachelors degree in related field and 5+ years of digital marketing experience with a strong focus on B2B marketing; or an equivalent combination of education and work-related experience.

Preferred Qualifications:

  • Account Based Marketing (ABM) experience a plus.
  • Experience working within large, highly-matrixed organizations.
  • Must have strong foundations in all things digital, an innovative planning mindset, and an analytical bent; have the ability to balance long-term planning and short-term program delivery; and be a natural problem solver.
  • Exceptional communication skills (written and verbal) that help simplify complex digital capabilities and technologies, educate and inspire those who need to make use of them and then keep partners informed as to the development, deployment and effectiveness of website initiatives and digital marketing campaigns.
  • Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video and display advertising.
  • Strong understanding of web design principles, information architecture and user experience.
  • Strong understanding of WordPress CMS and good knowledge of HTML, CSS, PHP, and JavaScript. Experience with Uberflip a plus.
  • Expertise in Marketing Automation: strong knowledge of Salesforce Marketing Cloud (or similar marketing automation and analytics platforms).
  • Expertise in Google Analytics and Google Data Studio; proven experience structuring and implementing campaign tagging, monitoring and measurement.
  • Proven experience identifying and managing external partners (agencies, technology companies, suppliers of products/experiences) to deliver flawless execution, negotiating contracts and deals where appropriate.
  • Exceptional project management skills.

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Who We Are

About Cox Automotive

Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Location Atlanta, GA, 39901, United States
Categories Marketing/PR

Location Maptop

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Job Code 211993

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