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Senior Manager, Digital Media (Wireless)

Cox Communications Inc | Atlanta GA 39901 USA | Part Time | Posted: 05/11/2021

Job Descriptiontop

Primary Location: 6205 Peachtree Dunwoody Rd, Atlanta, GA, USA

Division: Cox Communications Inc

Job Level: Manager/Senior Manager

Travel: No

Schedule: Full-time

Shift: Day Job

Requisition Number: 202100332

The Sr Manager, Digital Media Wireless will be responsible for leading the strategy and execution of Coxs go-to-market strategy, execution, and optimization of digital media for our Wireless product. The individual will partner with Cox internal groups, external agency partners, and media partners to execute Coxs segmentation strategy, analytics, and performance management for full funnel Wireless digital media. Additionally, you will be responsible for trafficking assets and ensuring assets are properly flighted to the intended audience segment. This person will produce reports and dashboards sharing performance results and insights to be used by various Cox stakeholders.
The ideal candidate will have first-hand knowledge and experience managing all forms of digital media focused on marketing Wireless products and services, including online video, connected TV, programmatic display, paid social, native advertisements, paid search, experience with website user experiences, user buy flows, and website analytics. First-hand experience with website tagging, cookie and ID-based tracking, and data syndication between MarTech systems and/or media partners will be invaluable in this position.
This person will function as the subject matter expert in all things driving Wireless messaging and sales via digital media. Strong communication, leadership, and analytical thinking skills are a must to have the right level of impact and influence.
Primary Responsibilities and Essential Functions
  • Daily operations and ownership of digital media focused on marketing Coxs Wireless product
  • Manage media as a full funnel channel, increasing share of results attributed to digital media
  • Responsible for adhering to OPEX budget and achieving/exceeding sales targets
  • Primary point of contact for all things digital media related to Wireless, managing daily operations of agency team to execute and optimize digital media as a performance channel
  • Manage digital media campaigns as an awareness, sales, marketing, and customer care channel (full funnel, full lifecycle of customer)
  • Influence the development and execution of Coxs customer segmentation strategy for digital media (non-customer, current customer, and segments within), and increase targeting capabilities within media landscape
  • Define and execute a desktop, mobile web, and mobile app strategy for Wireless digital media
  • Ensure linkage between Wireless media messaging and cox.com is established, with all media creative being organically and readily visible on cox.com
  • Partner with non-customer and current customer strategy teams to develop and implement media campaigns to meet varying Wireless goals by customer segment
  • Produce reports and dashboards that share insights with internal and external stakeholders
  • Present business insights and meaningful trends to help Cox improve/optimize segmentation strategy and digital investments
  • Traffic and manage execution of all creative assets for Wireless digital media

Qualifications:

Minimum
  • 7 or more years work experience in digital media and/or marketing or equivalent; five years if candidate possesses advanced degree
  • 5 or more years experience managing digital media and digital media agencies
  • 3 or more years of recent work experience with marketing Wireless as a product, direct recent digital media experience marketing wireless
  • Experience and familiarity with Google Marketing Products and how they interrelate and work with one another
  • Experience with website design, landing pages, and user experience flows
  • Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)
  • Agency and outside technology vendor management
  • Strong sales/marketing relationship building skills required
  • Must be able to work independently with minimal guidance
  • Track record of driving increased results performance
  • Excellent communication and people skills required
Preferred
  • Bachelors degree in business, analytics, statistics, mathematics, computer science, or related field highly desired
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Who We Are

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Location Atlanta, GA, 39901, United States
Categories Marketing/PR

Location Maptop

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Job Code 202100332

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