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Executive Producer Digital Media

Cox Media Group | Orlando FL 32801 USA | Part Time | Posted: 07/09/2019

Job Descriptiontop

WFTV TV (ABC), and WRDQ (Ind), has an immediate opportunity for a Digital Executive Producer who will assist the Digital Content Manager in overseeing the market group’s strategy and execution of digital coverage on all platforms.   Previous success growing website, mobile and social media views/visits/engagement is essential, and experience improving performance from metrics is a must.  This position includes having a hands-on role in creating and posting content to the station’s digital and social media platforms, sending out breaking email, text and push alerts. 


ESSENTIAL DUTIES AND RESPONSIBILITIES :

  • Supervise the day-to-day workflow of digital producers and newsroom staff creating content for social media platforms, websites, mobile sites, apps and other digital platforms that compliments and expands the broadcast material
  • Execute daily strategy
  • Review web videos, stories and social media posts to ensure traffic optimization (headlines, teases, SEO, page titles, etc.)
  • Utilize live analytics from Chartbeat to respond to traffic drivers, identify traffic holes and opportunities for swift response
  • Understand and use metrics to maximize growth on all platforms
  • Copy-edit/monitor posting by digital staff
  • Create and post content to station website, apps, newsletters, and social platforms
  • Effectively market station’s on-air daily news coverage on digital and social media
  • Coordinate user-generated content to stations’ digital platforms
  • Monitor OTT and artificial intelligence efforts 
  • Other duties may be assigned



Qualifications:

SKILLS and ABILITIES:


  • Must have strong writing skills as well as an understanding of breaking email, text and push alerts. 
  • Strong knowledge of metrics and social media platforms is crucial. 
  • Must be familiar with basic HTML coding and use of a publishing system. 
  • Must also have working knowledge of Photo Shop and the use of video editing software.
  • Five years’ experience in a similar role is required. 
  • Bi-lingual a plus.

About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Job Detailstop

Location Orlando, FL, 32801, United States
Categories Writing/Editing

Location Maptop

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Job Code 8442_195149

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